Why is PBW different from other powdered cleaners?

PBW was designed to blend the best of four factors of Surfactants, Wetting Agents, Oxygen & Chelation to attack the oils, soils & minerals specific to brewing. While other cleansers have strengths in one area or another, PBW is renowned for having achieved the superior synergy of all four. Used at proper temperature, strength and exposure times, PBW will actually outperform a caustic cleanser while being safe and environmentally friendly.