Since 2011, wine lovers around the world have raised a glass on April 17 to celebrate Malbec World Day. While this deeply pigmented, richly flavored wine traces its roots to France, it's in South America—especially Argentina—where Malbec has truly found its soul.

Thanks to high elevations and dramatic temperature shifts, South American Malbecs tend to be fruit-forward with a refreshing edge of acidity. In the glass, expect lush blackberry and plum aromas layered with hints of cocoa, tobacco, and black pepper—a perfect harmony of boldness and elegance.

Whether you're a seasoned enthusiast or discovering Malbec for the first time, today’s the day to savor a glass and toast to this iconic varietal. ¡Salud!