Rosé Day Sale

Take 28% off select blush wines for Rosé Day. No promo code is required!

Offer valid online through Sunday, June 14th, or while supplies last. Click here to learn more about pricing on our product pages.

From its captivating pink hue to its refreshing taste on a warm summer day, rosé has become the “it” rose alcohol over the last several years, and it shows no signs of fading.

Rosé gets its pink color by skin contact. When grapes are crushed, the juice that comes out of the fruit is clear, and it's the grape's skin that gives the wine its hue. When the juice and grape skins marry, the color of the grape skins bleeds into the juice, creating the wine's color (this process is called maceration). For rosé, winemakers only macerate for a few hours, up to a day. Once the juice has turned the desired color, the skins are removed and the juice is fermented.

You may notice that rosés come in different shades of pink, which is due to the varying maceration methods. Many people believe that all rosé is created by mixing red wine with white, but while this style of rosé exists, it’s uncommon.